Games guide behaviour
At Nordea we have used our Nordea Connect payment platform in the front end and an API (application programme interface) enabled Instant Reporting solution in the back end to create a real-time overview of all incoming donations for a well-known Swedish charity. By connecting our e-commerce offering with a real-time account overview we provided the charitable collectors with instant updates of the amounts being raised. As they were collecting in groups, this gave them a dynamic and fun way of keeping track of their fund raising efforts, staying on top of who had collected the most donations and who had reached their targets first.
The more fun the game became, the more those involved collecting for the charity were motivated to continue raising money. This gamification helped the charity make up some of the losses they experienced due to not being able to collect in person in the usual way due to COVID-19.
Also with the assistance of our online payments platform Nordea Connect, we helped a conservation charity establish a fast and easy way for collecting donations online across the Nordics. We established a simple way for people to give donations using the payment method of their choice wherever they were in the Nordics and then linked those donations via an API to a real time up to date figure of the amount being raised. Once again the game was on for everyone involved to reach the fundraising goal in the time available.
Wider societal benefits
As a way of encouraging people to make more sustainable purchasing choices, we have enabled a CO2 tracker within our Nordea Mobile and Wallet apps. The CO2 tracker attaches a score representing the carbon impact of each of the daily purchases made by our customers when using their payment cards. As people start to compare the results of their own CO2 trackers, it has become a really fun way of encouraging people to be more socially responsible with their consumption choices. By changing behaviour by appealing to our customers competitive spirit, the gamification established by the CO2 tracker is hopefully another way that we can contribute towards a better society.