Podcast: 5 things to avoid when growing your business

Want to get your business idea off the ground? Listen to the latest episode of our podcast, Get Savvy. Serial entrepreneurs Aleksandar Goga and Caroline Lidman, co-authors of “Eat, Sleep, Startup, Repeat”, share their tips as well as what not to do when growing your business.

“Get Savvy” is Nordea’s new podcast for entrepreneurs, where we focus on one weekly growth related topic. This podcast is supported by Nordea Startup&Growth, Nordea Connect and Nordea Markets.

We want our listeners to get business savvy and street smart by learning from the masters. Experts in entrepreneurship, e-commerce, technology and social impact are invited to the podcast to share their stories and learnings.

A new podcast episode comes out every Wednesday, and you can find it on your preferred podcast App, such as Spotify, iTunes and Acast

In the second episode of Get Savvy, we tackle the question of how to take your business to the next level. Together with Aleksandar Goga, founder of ServiceFinder and ClickSys, and Caroline Lidman, founder of the PR agency Number10, we explore how to attract an external investor and how to optimise your marketing and sales strategies. They also share their advice for what to avoid in the process.




5 things not to do when growing your business

Don’t start with everybody else but yourself

Nobody will believe in your company if you do not believe in it yourself. Start by doing your homework. Pinpoint where you are today, what you want to achieve and the support you need to accelerate your business.

Don’t see it as an easy ride

Growing your business requires hard work, time and sometimes a lack of sleep. Nobody will serve you success, so keep on pushing, and don’t let up. Once you find your appropriate work level, do not stop. If you do, you’ll need to start the process all over again.

Don’t dig where you stand

If your company is not performing at the level you want, stop digging. By continuing to work in the same static place, you won’t move ahead, only backwards. Take a break, change your environment and start reflecting on new opportunities.

Don’t ignore the symbiosis between marketing and sales

Remember, marketing drives sales, and the buyer needs to know what they’re buying. Therefore, treat marketing and sales as one united element. External investors and potential partners also need to know what they are buying into. So, establish your main message, show your ambition and start to communicate it to all your stakeholders.

Don’t see external capital as just capital

Entrepreneurship is about being smart, not only in how you develop an offer or approach the market but in how you select which external investor to partner up with. So be on top of your game and adopt the term “smart capital”. Choose the external partner that offers you all the resources you need: capital and know-how.

Tune in to the podcast via your preferred app, such as Spotify or at Acast. Subscribe and share it with your network.

Podcast Get Savvy Episode 2

Interested to read or listen to our first episode, click here.

Have a suggestion for an inspiring guest or topic? Write to GetSavvy@nordea.com. We’d love to hear from you.

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