Are you struggling with maintaining your business’s heritage while simultaneously seeking to meet new customer demands? In this week's Get Savvy episode, two tailoring-firm heads talk about introducing digital into the ancient craft of tailoring. Joakim Hartzell, CEO of Götrich Skrädderifirma AB, and James Sleater, founder of Savile Row tailoring firm Cad & The Dandy, share their stories on how the use of technology can help you find the right balance.
We want our listeners to get business savvy and street smart by learning from the masters. Experts in entrepreneurship, e-commerce, technology and social impact are invited to the podcast to share their stories and learnings.
In Get Savvy this week, we want to learn how to leverage a valuable heritage while digitizing the customer experience to find new customer groups. To learn from the professionals, we invited Joakim Hartzell, CEO of Götrich 1730, and James Sleater, founder of Cad & the Dandy.
Götrich opened their tailoring doors for business 300 years ago, making it one of Sweden’s oldest family-owned companies. Joakim Hartzell took over the role as the tailoring company’s CEO in 2017 and is hard at work bringing Götrich to new customer groups.
Cad & the Dandy is an independent tailoring company based in London, which during its 10 years in business has introduced digital processes into the ancient craft of tailoring, becoming one of Savile Row’s largest tailoring houses.
Together with Joakim and James, we discuss how you can develop your business, maintain an existing customer base and at the same time attract new customer segments by transforming an offline community into an online one.
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