Podcast: How to balance business heritage with new customer demands

Are you struggling with maintaining your business’s heritage while simultaneously seeking to meet new customer demands? In this week's Get Savvy episode, two tailoring-firm heads talk about introducing digital into the ancient craft of tailoring. Joakim Hartzell, CEO of Götrich Skrädderifirma AB, and James Sleater, founder of Savile Row tailoring firm Cad & The Dandy, share their stories on how the use of technology can help you find the right balance.

Get Savvy is Nordea’s new  business podcast, where we focus on one growth-related topic each week. This podcast is supported by Nordea Startup & GrowthNordea Connect and Nordea Markets.

We want our listeners to get business savvy and street smart by learning from the masters. Experts in entrepreneurship, e-commerce, technology and social impact are invited to the podcast to share their stories and learnings.

A new podcast episode comes out every Wednesday, and you can find it on your preferred podcast app, such as Spotify, iTunes and Acast.

In Get Savvy this week, we want to learn how to leverage a valuable heritage while digitizing the customer experience to find new customer groups. To learn from the professionals, we invited Joakim Hartzell, CEO of Götrich 1730, and James Sleater, founder of Cad & the Dandy.

Götrich opened their tailoring doors for business 300 years ago, making it one of Sweden’s oldest family-owned companies. Joakim Hartzell took over the role as the tailoring company’s CEO in 2017 and is hard at work bringing Götrich to new customer groups.

Cad & the Dandy is an independent tailoring company based in London, which during its 10 years in business has introduced digital processes into the ancient craft of tailoring, becoming one of Savile Row’s largest tailoring houses.

Together with Joakim and James, we discuss how you can develop your business, maintain an existing customer base and at the same time attract new customer segments by transforming an offline community into an online one.

Suggest a topic or guest to getsavvy@nordea.com and don’t forget to subscribe!


This podcast is supported by Nordea Startup & GrowthNordea Connect and Nordea Markets.

You can find more podcasts here.

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S1E13 Acast

Joakim Hartzell, CEO of "Götrich 1730", and James Sleater, founder of "Cad & the Dandy" with Jon Kandell, podcast host of Get Savvy.

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