The Nordics are a hub of trade, innovation, early digital transformation and sustainability. In this podcast, Open Insights, we talk to leading business figures in the Nordics to explore how they are making an impact in this dynamic region.
Covid-19 disrupted the classic commercial sales model, forcing customer meetings to move online. To understand the extent of the pandemic’s impact on customer engagement, Implement Consulting surveyed over 300 commercial executives around the world.
In this Open Insights podcast, two of the brains behind the study, Mante Kvedare and Christian Milner Nymand, explain their findings and why virtual selling is here to stay. They discuss what B2B companies can do to make the most of virtual customer engagement, combining the best of the old and new world.
Listen in to more episodes from the podcast, Open Insights,
here.