Nordea’s MegaTrends report is an annual publication that uses various data sources to map out the hottest market trends, what they mean for our corporate customers – especially treasury and finance departments – and how you can make the most of new opportunities.
These megatrends are the result of deep dives across a number of dimensions, both within Nordea and via a wide range of secondary sources. The report itself blends art and science, taking a telescopic view across society and a microscopic view within the industry.
The four key trends under the spotlight in 2017 are:
Sociological influences: Reinventing society, circular reputation economy & behavioural science towards long term sustainability
Boundless technology: Advancing mesh technologies, everything is data, machine learning & merging of physical and digital worlds
Regulatory enterprise: Promoting innovation, collaborative Open Banking, platform economy & banking APIs in the Nordics
Strategic treasury: Developing complimentary technologies, strategic Treasury, evolving ecosystems & international footprints
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