Since May 6, 2019 the pound sterling has weakened from 8,78 DKK to 8,00 DKK as of August 12, 2019. For a Danish business with exposure to the GBP, such a fluctuation will impact the net result. An import business can increase their revenue and capitalize on the higher value of the Danish krone. An export business, however, may struggle to compensate for the weaker pound sterling.
“Just to transfer the increased cost of currency exposure to a price increase for their customers is a short-sighted solution”, says Niels Christensen, chief analyst at Nordea Markets.
Regardless of whether you are an importer or an exporter, the fluctuations in currency markets create uncertainties for the businesses and headaches for their CFOs. Any given international money transaction can create widely different consequences for the profit margin. See how much it can affect your profit in this article about currency movements.
The currency strategy
By putting in place a currency strategy that involves hedging and thereby mitigating the risk of currency fluctuations impacting negatively on the business, is a way forward explains Niels.
There are voices out there that claim that currency hedging is creating an artificial result that makes it harder to do a thorough analysis of the business. My view as an analyst is that a currency hedging strategy that allows management to get stability and predictability, gives them the opportunity to focus on the continued growth of the business.
Not every firm with exposure to the international markets may benefit from implementing currency hedges. Niels explains that for any given firm with international transactions some may be limited in their currency exposure and not need to hedge, but as a minimum they should at least have reflected on what impact FX fluctuations may have on the business.
Here are 3 things your currency strategy should include
Determine how currency fluctuations will impact revenues, cost and result
Outline what level of risk the company is prepared to accept
What options the company have to hedge the currency risk
As corporates entry into new markets it is evident that currency fluctuations come into play. If handled incorrectly, it can end up costing you money. If handled correctly, you can turn lose into profit. Therefore having an effective currency management strategy is key.
Want to optimise your currency strategy even further? Give our 5 tips on optimising your currency management a read.
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