Sometimes you need to try out something different to deliver a great customer experience. Every now and then we hear our customers saying: “I wish I could benchmark my own procedures against my peers. I wish I knew how others hedge their FX (foreign exchange) exposure”. We listened, we heard – and acted upon their wishes with a somewhat unconventional and bold proposal. But it worked out. Here’s what happened:
In a recent customer meeting, the representatives of Nordea were trying to understand how they could best help a customer. Long story short, the customer in question was facing an FX risk but due to the errors made in the past, they were uncertain about acting on it. It felt as if there was an obstacle that couldn’t be climbed over or walked around, when the CFO of the customer dropped the pen from his hand and sighed:
”It would be great to know what others in my position think and do when they are making this kind of decisions.” After a short silence, the answer was given by one of the Nordea representatives: “Actually, we might be able to help you with that”.
In our work, experience and expertise are the two important tools we rely on. But sometimes what the customer needs is simply to talk to someone who has been in their shoes, with the same uncertainty and questions.
Nervous about the outcome
We decided to ask a long-time customer of ours – a company using a similar hedging model – if their CFO would take the time to help a CFO colleague out. After getting the consent from both parties, we booked a Skype meeting with the customers. Naturally, we were nervous to see how the call would turn out and if we would end up with zero hedging customers instead of two.
But it turned out well. The discussion was honest, direct and sincere. It was great to see that the customer who was interviewed in the call had comprehended the idea of hedging and was able to argue very well for their action plan. After the call, the hesitant customer with all the questions stated that this was very useful for them as a reference.
Courage to think out of the box
Jussi Hahtela, Head of Markets FX/MM Sales Finland, sums up our key findings: “In the process, we have learned that we should have courage to think outside the box and try unconventional means. Maybe we give our customers’ too little credit and they are better ambassadors of our work than we realize.”
“With these new types of meetings, we can effectively single out that our service differs fromour competitors. There seems to be wide interest among companies to hear how their peers are handling the foreign currency risk – and we are ready to deliver,” says Tuomo Jääskeläinen, Chief Sales Manager and CBB Segment Lead, and introduces our next step in the process:
“Along with offering this concept to our customers, we will also perform a Nordic level Hedging Survey that will give them more insights into industry standards on foreign currency risk management.”
The information provided within this website is intended for background information only. The views and other information provided herein are the current views of Nordea Bank Abp as of the date of publication and are subject to change without notice. The information provided within this website is not an exhaustive description of the described product or the risks related to it, and it should not be relied on as such, nor is it a substitute for the judgement of the recipient.
The information provided within this website is not intended to constitute and does not constitute investment advice nor is the information intended as an offer or solicitation for the purchase or sale of any financial instrument. The information provided within this website has no regard to the specific investment objectives, the financial situation or particular needs of any particular recipient. Relevant and specific professional advice should always be obtained before making any investment or credit decision. It is important to note that past performance is not indicative of future results.
Nordea Bank Abp is not and does not purport to be an adviser as to legal, taxation, accounting or regulatory matters in any jurisdiction.
The information provided within this website may not be reproduced, distributed or published for any purpose without the prior written consent from Nordea Bank Abp.