Twice a year, Nordea organises a one-day seminar known as a Nordea CM (Cash Management) Academy, for invited customers. The aim of the seminars is to broaden the dissemination of insights around transaction banking topics to delegates working hands on with the latest tools and processes in the field.
Christine Johansson, Global Cash Management Consultant at Nordea says: “The idea from the beginning with Nordea CM Academy was to invite a broad audience and make it available to everyone that uses solutions and services from a cash management perspective. We felt there was a real opportunity to engage with a wide range of people working within cash management and to create a real community. We have already received interest from a variety of companies, both large and small, and from people working in all sorts of different positions and at different levels within the industry. Nordea CM Academy has been created with the aim of providing something for everyone, whether this is an interesting topic, a chance to learn from other delegates or to network with both peers as well as Nordea staff.”
Nordea CM Academy has been created with the aim of providing something for everyone, whether this is an interesting topic, a chance to learn from other delegates or to network with both peers as well as Nordea staff.
Christine Johansson, Global Cash Management Consultant at Nordea
“We try to create a programme that is full of relevant topics as well as mixed with practical and useful tips for our delegates. The topics are ‘bank neutral’ so they are applicable in a broader perspective. We also choose topics from the customers perspective which are both cash management and non-cash management related but can be seen as a very important part of their daily work, such as accounting and system related subjects,” adds Christine Johansson.
The Nordea CM Academy concept proved popular from the beginning and there is now a waiting list for the seminars which are usually attended by 75 delegates per session. Taking place in Stockholm, attendees travel from around Sweden and even from Denmark to attend. Keeping the agenda relevant and topical and also including more insights from leading industry professionals has been key to the successful concept.
Christine Johansson notes: “From the beginning we thought that our focus was going to be only around cash management but as changes in cash management and finance overall have developed so quickly, we want the agenda to reflect these changes. For example, at our last Nordea CM Academy, we included the P27 Nordic payment area project which is a very hot topic.”
From the beginning we thought that our focus was going to be only around cash management but as changes in cash management and finance overall have developed so quickly, we want the agenda to reflect these changes.
Christine Johansson, Global Cash Management Consultant at Nordea
The Nordea CM Academy agenda is loosely based around ‘payments’ topics for the first seminar of the year and ‘liquidity management’ for the year’s second seminar.
“In our recent session, as well as P27, we looked at risk and special accounting practices, cryptocurrencies and blockchain, trade finance and the new we.trade platform. We talk to our network and ask them what they are interested in digging deeper into, then we try to develop an agenda around that. We also try to include a wide range of speakers from across different sectors such as Sandvik, Spotify, PwC and even the Swedish police. We pick the things that they might be interested in that are important factors in helping them to perform their work,” adds Christine Johansson.
Creating a network
Putting an extra effort into organising thought leadership sessions via Nordea CM Academy is part of Nordea’s ambition to be a trusted and collaborative partner for their customers. The three core principles for Nordea CM Academy are to share competence, expand the network and to spread the feel-good factor.
Christine Johansson says: “For the attendees, it is of course great that they get access to competence. They can hear fresh ideas or have something explained to them in detail. They also get to talk to people and broaden their network, as there are a variety of delegates with different types of background and from all sorts of industries. Nordea CM Academy is a great forum for networking with peers working in similar settings and with similar tools and processes.”
We talk to our network and ask them what they are interested in digging deeper into, then we try to develop an agenda around that. We also try to include a wide range of speakers from across different sectors such as Sandvik, Spotify, PwC and even the Swedish police.
“We try to place attendees into relevant groups, so they have something in common to talk about. Our Nordea team greets them as soon as they set foot in the door and we work very hard to make sure that they have a good feeling during the day. I think our hosts are a very important part of this successful concept. Seminars are of course nothing new but here in Nordea we really want to take care of attendees from the moment they arrive. We greet them and make sure that they network with other people and have a fulfilling day. It’s just small things, but with positive effects,” adds Christine Johansson.
Preparing for the future
The Nordea Cash Management Academy is designed to showcase the bank’s efforts to be at the forefront of the discussion of new ideas, new thinking and inspire a network of understanding and interconnectivity.
Christine Johansson concludes: “We are actively reaching out to share knowledge and lead the cash management discussion. Everybody’s welcome to learn more and to network in Nordea CM Academy.”
For more information on Nordea CM Academy, write to Christine at christine.Johansson@nordea.com.
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